Unique Beauty at Matheson Eyewear

Can I just say, I LOVE MY JOB!!!! Playing dress-up everyday with the best clientele around! 

When Panache Models own (and great friend) Allison messaged me to let me know she was in the market for eyewear, I got my thinking cap on right away! Knowing her to have a boisterous spirit, a pivotal “girl next door” look topped off with her own flare for style meant she needed something unique.

Unique is never hard to find here at Matheson Eyewear. We’ve become synonymous for exclusive pieces. We don’t bring in multiples, so there’s rarely a chance you’ll be passing your eyewear on the street.

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This pair of Vannis was the first to come to mind. I’d been admiring it myself for some time. Unique in it’s cat-eye shape as well as color and finish. The blond shade to be fair does not work for all colorings but was an obvious sure pick for her. The “mock-rock” finish added that little extra special detail.

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Though this was no question, my number 1 choice for her we did however try….well just about everything on. That’s always the fun part. This girl can wear just about everything and we did find some really fun options for her but I wasn’t letting this girl leave without something that would stand up to her fabulous sense of style and exuberant personality.

There’s no mistaking how amazing she looks in these. A showstopper for sure, just as Allison always is!

Kimberly

Follow all of my fashionable adventures at:

www.facebook.com/stylebecomesher

www.facebook.com/mathesoneyewear

…..And the Award Goes to……

Our lovely Panache Models Becca & Allison were requested to be the trophy ladies for the 2014 Music PEI Awards Ceremony. These ladies are so poised and beautiful, making an impression in 2013.

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Savannah Belsher-MacLean had chosen to go with a sleek and modern make-up and hair look. The ladies gorgeous smiles were front and center with this upswept style.

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I opted to put them both in rich black dresses with peplum detail. Both ladies are very slight in stature and the peplum added extra curve and interest to these very classic looks.

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A successful team effort for 2014. Always lovely working with these gals!

Congrats to all of this years Music PEI winners and nominess!!!

MUA : Savannah Belsher-MacLean

https://www.facebook.com/SavannahMakeupArtist

http://promua.com/

Styling: Kimberly Rashed at Style Becomes Her

https://www.facebook.com/stylebecomesher

Party Rocked - 2014 Officially Starts Now

Party season has finally come to an end. Each year our holiday celebrations continue through to mid January until our Annual Lebanese New Year. It’s a highly anticipated event that is considered the night of all nights for the year. An evening of fabulous entertainment, food and dance. I’m simply excited for any opportunity to dress to the hilt!

I’m generally considering my look months prior to the actual event. I’ve never been able to pull a dress off the rack and have it fit quite right, so I’m generally sewing well into the week of the event. This dress caught my eye for it’s rich velvet and delicate lace but it needed some major work to get it to a more modest form.

This was how the dress came to me. The concept was everything I wanted in my dress but aside from the poor fit, it needed some work on it’s proportions. It took some time to wrap my head around a concept that would allow me to dismantle and re-fabricate seamlessly.

I chose to cut away the bottom lace portion from the netting and re-applique by hand. A few mishaps along the way and I was finally breathing easy by about 3:00 event day… :s

Because the dress is….ALOT, I chose not to overdo it in the accessory and hair department. This sleek cuffed shoe was a perfect match for the velvet, and intricate detailed earring was a match for the lace. Adding a little bit of roar with an animal print clutch for a fun contrast.

Always leaving room for that perfect accessory…. a hot hubby! Our biggest date night of the year was a fantastic evening away that was well needed.

Here’s to an amazing New Year and all great things to come in 2014!!!!

Kimberly

https://www.facebook.com/stylebecomesher

ACCESSORIZE, ACCESSORIZE, EYE-CESSORIZE!

Well it’s just shy of a month at my new job with Matheson Eyewear and I’m loving it! An industry I never considered, it seems is right up my alley. Though eyeglasses are a necessity so are shoes. You consider a lot when you’re choosing your footwear such as comfort, style and versatility but at the end of the day it’s what completes the look. Eyewear is the same. I’ve often started my look with my favorite pair of shoes, now I start my look with some fab eyewear.

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This Jimmy Choo frame was chosen for me by the uber-talented Laura Lee, whom I’m privileged to learn so much from. I walked in with my own ideas of what I wanted but she quickly chose this piece without hesitation and it was the perfect fit! A larger frame than I’m used to but this is certainly on-trend with just the right amount of bling. The dark tortoise color makes it easy to pair with anything and everything. You know you’ve got a keeper when you can’t attend a party without someone asking if they might try it on. “But of course!”

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And like anything else, once you’ve got the basics you can throw in a little fun! This red Vanni frame with a colorful pixel inset caught my eye right away. Vanni is an Italian-made brand exclusive to us at Matheson Eyewear. The workmanship is impeccable and fashion-forward styling undeniable. Clients who have had a pair of Vanni’s will time and time again choose this very brand. Even the most timid of clients can’t resist breaking out of the box and adding some flare to their look with these amazing frames.

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And well on week 3….this just had to happen! Anyone who knows me, knows about my love affair with a man named Michael….KORS to be exact! This frame is way out of the box in size for me, but it’s so fun and of course feeds my obsession for the time being. I tried my best to resist but trying it on clients day after day does not help?

Thankfully the sulking is over and now I can start thinking about what’s next on the list….yeah it’s a problem! But hey, they take up much less space than shoes…..

A pair of sunglasses perhaps?

Kimberly

Follow all of my fashionable adventures at:

www.facebook.com/stylebecomesher

www.facebook.com/mathesoneyewear

SPEC - TACULAR MOVE

With fashion at heart, I’ve been seeking a full-time career that would fulfill my passions along with allowing for that balance of family and friends. For a while I had felt I was sacrificing one for the other and I knew I was in need of an urgent change.

Matheson Eyewear was atop my list. From first meeting the Matheson husband and wife team I instantly knew they were family-first, local merchants with their finger on the future of fashionable eyewear. This was definitely something I could get behind and genuinely feel excited about it. Working with local merchants is really where my heart it. The fantastic experiences and great relationships I’ve built along the way show how our grass roots community really makes business work.

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Vanni Eyewear

Oddly enough, I recently learned I would require glasses on a full time basis. Hmmph! That was going to be an adjustment. They would go from that foreign object I would throw on to scan the grocery bill, or long stints on the computer….but not as a permanent fixture in my daily wardrobe?!?!?!? As a stylist I would need to look at it as one of my accessories just like I would when choosing a piece of jewelry to finish off my look. And of course……a girl’s gotta have options. ;)

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Jimmy Choo Eyewear

I’m in the perfect place for the best in exclusive designer selection. Some of my faves such as Michael Kors, Jimmy Choo, Marc Jacobs….As well as some amazing exclusive lines such as the Italian-made Vanni Collection as seen above. Narrowing it down has been the hardest of tasks. With so many fabulous choices you can’t just choose one.

I’m so excited to bring my love for local business and experiences in fashion and extend them into to the  fashion eyewear world. Working alongside a fantastic team and sharing some downtime with family this season is the best holiday gift a girl could receive!

Happy Holidays!

Kimberly

Follow all of my fashionable adventures at:

www.facebook.com/stylebecomesher

www.facebook.com/mathesoneyewear

Fancy Some Floral? ~ Spring Get at Me Already!

So ready to break out some floral and get this Spring started already. Still loving the peplum shapes with fabulous paint splattered floral prints.

With such a wide array of pretty colors going on there are so many pairing options. I chose a rich oxblood pencil skirt here.

Sideswept soft curl with a simple and sweet pair of Stella & Dot Soiree studs.

Basic black clutch and snakeskin pump take this could-be office look out for an evening on the town.

Happy Weekend!

Kimberly

http://www.facebook.com/stylebecomesher

http://www.stelladot.com/sites/kimberlyrashed

Operation Closet Clean-up Spring 2013!

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I think we’re all pretty much ready for spring to happen…am I right?!?!?!? With spring comes the new spring clean. We get that first gleam of sunshine and all of sudden the ambition to start fresh takes over.

But it’s also time to refresh your wardrobe. Is your closet jam-packed but you’re still uttering “I have nothing to wear!”? You’re may be a closet fashionista but you keep reverting to the same ‘ole thing. We are creatures of habit. Sometimes all that “stuff” can get in the way of some really fabulous looks.

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I’m here to break you out of that viscous cycle! What’s working…what’s not! Are there simple little basic elements that could be your “aha” piece to make it all work seamlessly. How awesome would that be?

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It’s not about how much you have, it’s how it all works together. I will create your individualized must-have list to have at your side. On a budget? I will keep your eye on the prize!

Starting a new job? Let’s create a wardrobe that “works” for you!

Are you a boot-camper with a new bod? Let’s show the world what you’ve worked so hard for!

What about that stay-at-home mom hibernating in her yoga sweats? You don’t have to compromise comfort for fashion. Let me show you how!

Who’s ready for Spring ladies !?!?! Let’s make the most of all those fabulous spring fashions out there!

Gift Certificates make a great Mother’s Day gift! ;)

Happy Tuesday!

Kimberly

http://www.facebook.com/stylebecomesher

http://www.stelladot.com/sites/kimberlyrashed

Panache PEI Models Weekend Workshop

We recently held a fabulous weekend workshop for girls featuring a number of confidence building topics. It was a 2 day workshop full of  photo prep, posing, some mock ad campaigns and much more.

As a stylist I never miss an opportunity to bring on the bling! Featuring pieces from my Stella & Dot Collection we worked on soft and pretty looks for spring.

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Savannah’s fresh faced make-up looks were so beautiful. Coordinating pretty pinks and corals here.

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We practiced movement during each session. Encouraging the girls to play with expression as well. Glowing smiles makes for great range versus a very pensive shot.

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These girls came so far in the matter of a day. Highly engaged with the lens in a mature, seasoned stare.

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We were so proud of each and every one of these girls. Overcoming their nerves and making the most of this fantastic opportunity. Looking forward to working with these ladies and many more in the future.

Follow us at our Panache PEI Models Facebook page for updates on our next workshop.

http://www.facebook.com/PanacheModels

Hair & Make-up by Savannah Belser-MacLean

http://www.facebook.com/SavannahMakeupArtist

http://promua.com/

Styling by Style Becomes Her

http://www.facebook.com/stylebecomesher

Statement Necklaces by Stella & Dot

http://www.stelladot.com/sites/kimberlyrashed

Happy Weekend

Kimberly

Love a Giveaway? I’ve Got 6…..

Book a trunk show between March 1st and April 7th and you could choose one of the following samples as a gift to you…..that’s on top of all the fabulous bling you’re going to get for free! ;)

First come first serve…..book fast to pick your fave!

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This versatile Gitane Tassle Necklace in silver. 

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Elegant Suzanne Cocktail Ring in the Pantone color of the year. 

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Gorgeous vibrant Bryant Park Scarf in pink. 

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The adorned Bianca Tassel Necklace. As seen on Minka Kelly and Maria Menounos. 

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Metropolitan Mixed Chain Necklace. A fave of ENews host Giuliana Rancic. 

Madeline Pearl Necklace in silver with soiree and clover detail.

Share the Stella & Dot love with all of your girlfriends and take advantage of the amazing rewards!!!

Call or message me to choose your date and take your pick  today! These pieces won’t last long.

368-2942 or kimberlyrashedphoto@gmail.com

Kimberly

http://www.facebook.com/stylebecomesher

http://www.stelladot.com/sites/kimberlyrashed

Work It ~ Modular Work Wear

Modular design is defined as an approach that subdivides a system into smaller parts (modules) that can be independently created and then used in different systems to drive multiple functionalities.

White House/ Black Market has incorporated this methodology into their new Workkit Line

Check out behind the scene of their new campaign with Coco Rocha and the concept behind the looks. http://youtu.be/fhYLliUnWsI

It’s a fabulous concept and easily attainable. Perhaps this particular line is not readily at your disposal but you can certainly take the concept and apply it to your own wardrobe building.

Start by checking out the Workkit Lookbook here:

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If you’ve got some starter pieces in your closet then you’re well on your way. Here’s a fabulous list I’ve compiled using their modular workwear as a tool.

Work It Pants

Everyone should have a well made perfectly fit black dress pant to begin. Then consider adding some color. This blue cropped pant will be a fun versatile color you will be seeing a lot of for this spring. Another version of a black pant for some variety. If you dare, this black and white printed pant is on trend but still very easy to pair with a solid of any shade.
 
 
Work It - Tops

I always think the best tops are those that work on their own as well as can be paired under a jacket or cardi. A basic white crisp button-up blouse will go a long way. Add a print and some interest with this black and white blouse easy to accessorize or pair with a pop of color. The peplum top in a basic black is on trend but not taking you out of your comfort zone to find matching elements. Throw in some color and some allure with tops in solids featuring pretty ruffles and sexy lace.
 
 
Work It - Blazer

A blazer takes the most basic of looks to that next level. A couple of options are nice, but I’ve featured 3 here and explain why. A basic black is a no brainer of course. You do however want to consider your body type when choosing. There are a number of silhouettes of different lengths. Once you find the perfect  one for you, search a similar one out in your best color. The third look I’ve added in here because of the draped lapel. It’s a look that works from day to day but has a more formal appeal as well.

 

Work It - Skirt

Skirts are another great foundation piece in your workwear wardrobe. Starting always with the basic black pencil skirt then throwing in some pattern. If you get the option to match up a colored blazer with the perfect pant or skirt take it. Add some flare or interest in a nice neutral for that little extra that’s easy to play with.

Work It - Cardi

Cardis are another option that work well on their own but also go far to extend looks when pairing with shell tops, blouses  or that perfect little dress. Start with the basics and then have fun with print, keeping in mind what you’ve already got in your wardrobe, and then a solid color pop.

Work It - Dress

You’ve likely already got that perfect LBD but I chose this style for it’s silhouette. On it’s own glammed to the hilt for evening, or belted with or without a cardi or a blazer by day. The options are endless if it really is perfect. The tan sheath dress is a nice neutral and a relaxed look that works for a lot of body types. As well the wrap dress is most every woman’s best friend. Another sheath with print in our go-to black and white would go fabulously with a solid colored cardi or blazer. If you like a little color keep it solid. This style seen here is still wide open with accessorizing options because it’s kept in a solid.

This entire wardrobe consists of 25 elements all thought out with the modular concept in mind. You may have a plethora of dresses, or skirts, or cardis in your closet but if you’re not thinking in these terms when you buy you will find it difficult to make the best of your look options and  thus your budget. This particular collection I’ve chosen offers 127 plus different looks….and that’s even before I’ve gotten into shoes and accessories….don’t get me started…he-he.

If you’re looking to have fun with your day to day wardrobe without it getting too complicated use this guide as a tool. Also, follow me on Pinterest and ask to be invited to my “License to Shop” board.http://pinterest.com/StyleBecomesHer/license-to-shop/

If you need suggestions on specific items or you have questions about looks or trends send them to Gtalk@transcontinental.ca and I might answer them in Fashion Fixes for the next issue of G Magazine.

Happy Styling!

Kimberly

http://www.facebook.com/stylebecomesher

http://www.stelladot.com/sites/kimberlyrashed